Publisher giant Activision Blizzard has released first day sales figures for the latest in the Call of Duty franchise, Call of Duty: Modern Warfare 3. They sold 6.5 million units for a gross of over $400m in 24 hours since release. The record was preivously held by another game in the Call of Duty franchise, Call of Duty: Modern Warfare 2, which grossed $310 million in the 24 hours since release.

The Call of Duty franchise has now set the opening sales record for three years straight now, as the aforementioned record holder Call of Duty: Modern Warfare 2 was from 2009, and was then followed by Call of Duty: Black Ops in 2010. Investors should be pleased with the sales figures, as Activision Blizzard (Nasdaq: ATVI) stock went up to $12.79 after dropping 1% at market close on the Friday of release.

The news shouldn't be too surprising, considering the reported number of pre-orders, but the franchise has proven very successful so far in its yearly release schedule and that looks to continue for now. Day one sales of course doesn't answer the question of whether the game is actually good or not, but most full reviews are generally favorable even if the metacritic user score appears low.

Source: Activision Blizzard Press Release

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  • Black1969ta - Monday, November 14, 2011 - link

    Good for the original article but bad for Amman, I realize that English is probably not your first language, but without the original article this post make little sense.
  • emilemil1 - Monday, November 14, 2011 - link

    What part didn't make sense to you? Because it all made sense to me.
  • Amman Sood - Monday, November 14, 2011 - link

    English is indeed my first language, I'll reevaluate my life now.
  • inighthawki - Monday, November 14, 2011 - link

    Actually I saw only a single mistake in the entire article, which should be "Day one sale of course don't (not doesn't)" since sales is plural.

    I think you may need to re-learn English if you had ANY difficulty understanding what the article is trying to say.
  • Anonymous Blowhard - Monday, November 14, 2011 - link

    For the privilege of being called "gay" by 12-year-olds.
  • retrospooty - Tuesday, November 15, 2011 - link

    "For the privilege of being called "gay" by 12-year-olds. "

    Awe, come on. Not everyone that play COD fits that mold. For example me. I play COD, and I am in my 30's and I think your gay ;)
  • InterClaw - Monday, November 14, 2011 - link

    Anyone know how these figures compare to BF3?
  • Amman Sood - Monday, November 14, 2011 - link

    BF3 I believe sold 5 million in the first week. So, CoD did better. But that's not really surprising, there's a horde of CoD fans.
  • inighthawki - Monday, November 14, 2011 - link

    Not to mention, how many lost sales were there due to Origin? I for one was ready and willing to buy it. Then they announced it was Origin only. On top of that, I'm sorry if anyone thinks this is stupid, but I refuse to also buy it until they let me play without battlelog. I don't really want my web browser to be my game's menu, it's SO un-immersive.
  • Omega215D - Monday, November 14, 2011 - link

    I bought MW 3 to finish up the story and for the faster pace of multiplayer. It was also on sale for a few days during the release week.

    I will most likely get Battlefield 3 in a month or so but I'm a bit iffy on having to use origin, surely bug fixes, and the retailers are being asses about the PC version. It's on sale at Best Buy for the console versions but PC still hovers in at $60.

    I also have plans to get Batman, NFS: Run and maybe Skyrim.

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