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  • eva02langley - Tuesday, September 25, 2018 - link

    The MSRP of the 1070 GTX was 379$...

    No way I am buying another GPU from Nvidia. My 1080 TI Duke was the last one.
  • usernametaken76 - Thursday, September 27, 2018 - link

    You can say this because you have a 1080 Ti, knowing you won't have a compelling reason to change over the next few years. If you had a 1060, I wonder if you'd be able to avoid temptation in a year or two.
  • austinsguitar - Tuesday, September 25, 2018 - link

    i bought my 1070 more than 2 years ago... MORE THAN! this will not be a special card. idk what nvidia is doing. only card people with a 1070 can upgrade to is the 2080 and even that isnt a proven card. jesus
  • Yojimbo - Tuesday, September 25, 2018 - link

    NVIDIA aren't looking for people with 10 series cards to upgrade to the 20 series. Upgrade from the immediately preceding generation is not their focus in any launch.
  • austinsguitar - Tuesday, September 25, 2018 - link

    you seem to forget that this has been almost 3 "generations" worth of time in the computer industry. i have had my card for 2+ years already. its time to jump. and i think that most people feel the same man.
  • Yojimbo - Wednesday, September 26, 2018 - link

    Huh? 2 years has been the standard time between generations for several generations now. For AMD it's been longer.
  • Alistair - Wednesday, September 26, 2018 - link

    No, it has been 29 months already. Usually it is 14-20 months.
  • austinsguitar - Wednesday, September 26, 2018 - link

    you saying i should wait another 3 years for my next graphics card purchase? look, all im saying is the 1070 was about 8% faster in almost every scenario to the expensive 980ti that came before it at a huge price decrease. this thing WILL be 20-30 % slower than the 1080ti for around the same price < lets be realistic. This is an excellent move by nvidia market wise, but a huge slap in the face of computer savys. also, inb4 ray tracing and dlss commenters. there is no proven tech. and ray tracing WILL bend these cards butts HARD. we will be beta testers for this slow arse tech.
  • benedict - Wednesday, September 26, 2018 - link

    Yes, why not. Is your 1070 broken? Does it not play games anymore? You don't HAVE to buy a new card every 2 years. Sounds like you're annoyed by the huge price but you still want to buy. Vote with your wallet and sit this one out.
  • tamalero - Tuesday, October 2, 2018 - link

    swoooooooooooooosh... amazing how fanboys miss the point completely.
  • AnnoyedGrunt - Wednesday, September 26, 2018 - link

    That might be true (regarding Nvidia's upgrade goals), but even with that in mind, these cards are essentially no faster than less expensive cards of the previous generation. I have a GTX 680, and am looking to build a new computer, and these 20XX series of cards are not looking like a good value at this time. The 2080 is about the same as a 1080Ti but costs significantly more. The 2080Ti is extremely fast, but not a good value due to its extremely high cost, so we'll see where the 2070 ends up. I think even people with cards several generations old will have a difficult time justifying the purchase of a 20XX series card over the 10XX series of similar performance.

    -AG
  • Impulses - Thursday, September 27, 2018 - link

    Where are all these GTX 1080 Ti deals people keep talking about (nevermind the surplus stock)? I know there were some really good deals like a month ago but I can't seem to find the models I'd like or a particularly enticing price right now... I've seen a couple around $700 which isn't *that* much cheaper than an ~$800 RTX 2080, specially for someone like me coming from a pretty old R9 290 (2x actually, really wanna give CF/SLI the boot).
  • damianrobertjones - Wednesday, September 26, 2018 - link

    Dude, great post, but please at least try to add a capital letter to the start of sentences.

    P.s. Still on a 1080 as I couldn't really justify a ti. Same with these new cards. Far too expensive.
  • Zingam - Thursday, September 27, 2018 - link

    Didn't they tell you that the Moor's law is dead. The free launch is over. They've drawn you in and now you have to pay the bill.
    Seriously now I doubt that we'll ever again see the generational performance leaps of the past. There will be small incremental increases in performance just like with Intel's CPUs over the past decade. Unlike with the CPUs due to the parallel nature of the GPU tasks NVIDIA could add more cores, increase the die size and thus increase the price but this also has a limit
  • The True Morbus - Tuesday, September 25, 2018 - link

    Stop comparing the 2070 with the 1070. The 2070 is in the price bracket of the 1080, so it has to be compared to the 1080.

    If the new cards were called Geforce A and Geforce B, would you simply not do any comparisons.
    Don't be a shill.
  • Inteli - Tuesday, September 25, 2018 - link

    Turing is in an awkward spot, because the 2070 is in the same position in Nvidia's product stack as the 1070. Nvidia just increased the price of every product in its stack. Just based on the names, comparing the 2070 to the 1070 makes sense (because of the product stack), but if you're actually buying the card, the 1080 is the more apt comparison.

    No doubt this was done deliberately by Nvidia (who could just as easily kept the stack at the same price point, making the 2070 a "2080", the 2080 a "2080 Ti", and the 2080 Ti a "Titan Tu"). But, since the comparison chart is within the same position in the product stack, the use of the 1070 and 970 does make some sense.
  • Hxx - Tuesday, September 25, 2018 - link

    In a perfect world where msrp never changes, supply always equals demand, and competition is plenty, then I would say yeah, the only variable is the performance bump so it would make perfect sense to compare against the same tier. But this is not a perfect world, you could argue that there is no best way because what I pay is likely different than what you pay.

    If I had to choose 1 variable then it would have to be pricing because what most of us really care about is how much more money for the additional performance.
  • Inteli - Tuesday, September 25, 2018 - link

    I never said to compare the 1070 to the 2070, except on the chart in this article. In fact, I outright said "the 1080 is a more apt comparison".

    The chart in the article is specifically about how the tier has changed over the past few generations, and has no performance data whatsoever. It is directly comparing the 970, the 1070, and the 2070 (I might add that the chart also reflects the changes in price, including the $50 increase in MSRP and $120 increase in reference card price between the 970 and 1070).

    In this specific instance, I feel the cards chosen were reasonable (although they could have *added* the 1080 to reflect the price change as well). In the review, I don't doubt that Anandtech will compare it based on its price competitor (the 1080) and its predecessor (the 1070).
  • Ryan Smith - Wednesday, September 26, 2018 - link

    "In the review, I don't doubt that Anandtech will compare it based on its price competitor (the 1080) and its predecessor (the 1070)."

    Yeah, we'll be looking at both for the review. This chart was just quickly put together to show the progression of the x70 family.
  • Spoelie - Wednesday, September 26, 2018 - link

    "Still, like the rest of the RTX 20 series, relatively speaking this is a very large die for this product segment." - As been said before, not for the price segment

    GTX980 was 400mm2 and 550$ -- GTX980 Ti was 600mm2 and 650$
    RTX2070 is 450mm2 and 500 to 600$
  • 29a - Wednesday, September 26, 2018 - link

    Please add the 970 to the list of cards tested when the review comes out.
  • Yojimbo - Tuesday, September 25, 2018 - link

    The reason the 2070 is in the price bracket of the 1080, and will probably remain so as long as the 1080 is available, is because it is not comparable to the 10 series of cards based only on performance in legacy games. The market will set the relative price of the cards, not NVIDIA and certainly not you shouting "shill!"
  • eddman - Wednesday, September 26, 2018 - link

    First of all, brackets are defined by model names, not price. Second, nvidia never said they've rearranged the cards. If it's named 2070, then it's the successor to 1070, simple as that. If they really wanted to change the brackets, they could've named these cards 2090 Ti, 2090 and 2080, but they didn't.

    You call him a shill and yet defend a company's pricing scheme? Since when a paying customer is supposed to defend being charged more?
  • Spoelie - Wednesday, September 26, 2018 - link

    "First of all, brackets are defined by model names, not price."

    No.
  • eddman - Wednesday, September 26, 2018 - link

    Yes, just because 2070 is priced close to a 1080, doesn't mean it is its successor, unless nvidia explicitly states it is.
  • Spoelie - Wednesday, September 26, 2018 - link

    Market segments are very price sensitive.
    A name is just that, a name - it could be called GEFORCE TITANIUM SUPER DUPER EDITION TRIPLE MAX
    Fact remains it is now occopying the market segment historically occupied by the x80 series - so that is still the apt comparison
  • eddman - Wednesday, September 26, 2018 - link

    Again, show how a higher price undeniably proves 2070 is replacing 1080. I can just as easily say the card is a successor to 1070 (based on the simple branding logic that's been in effect for years) and that it would've still made a good profit at a lower price point but they simply overpriced it to take advantage of AMD's absence and also to sell the 1070 cards still left in the warehouses.
  • Spoelie - Wednesday, September 26, 2018 - link

    Again, it doesn't matter how it is named beyond relative positioning in the product stack. I don't care what it is the "spiritual successor of". Pricewise it is competing with the 1080.
  • eddman - Wednesday, September 26, 2018 - link

    Yes, "price-wise" you CAN compare it to a 1080, but that still doesn't prove 2070 is the replacement for 1080. Unless you can find an actual nvidia quote stating so, 2070 is the successor to 1070 and they are directly comparable, period, and 2070 is overpriced.

    When a car company changes a model's category, they clearly state the move.
  • 29a - Wednesday, September 26, 2018 - link

    According to your logic. If Ford started charging the same price for the new F150 as they do for the F250 then the new F150 is the replacement for the F250, which it would not be.
  • Spoelie - Wednesday, September 26, 2018 - link

    If Ford called the next version of the Mustang the F150, would you consider it for your next truck purchase?

    You guys are getting caught up in names, when they have no practical meaning except for relative positioning in a stack.

    What matters is what you get in your hands, what it does at what price & performance.
  • 29a - Wednesday, September 26, 2018 - link

    We're caught up in names because they should have meaning. When I buy an F150 I expect it to be in the 1/2 ton category, the F250 3/4 ton category and the F350 in the 1 ton category. Been like that forever.
  • 29a - Wednesday, September 26, 2018 - link

    Ford is not going to call the Mustang an F150. F150 means a particular class of truck. Calling a Mustang a F150 would only serve to cause confusion.
  • damianrobertjones - Wednesday, September 26, 2018 - link

    Brackets can be defined by whatever makes sense. Price, model name, spec, colour etc.

    But, yes, I do regard a 2070 to be the step from a 1070. Just as a 2080 is the step from a 1080.
  • 29a - Wednesday, September 26, 2018 - link

    "If it's named 2070, then it's the successor to 1070, simple as that."

    I totally agree, you are 100% right.
  • sorten - Tuesday, September 25, 2018 - link

    $500 for a second tier card. Ouch!

    I'll be keeping an eye on 1070 prices during the holidays.
  • TallestJon96 - Tuesday, September 25, 2018 - link

    While $500 for a "106" gpu is still outrageous, this is probably the only card that actually improves in value of its pascal competitor. Its priced like a GTX 1080, but it should have performance between a 1080 and a 1080 ti.

    That's assuming it ever sells at $500 though. I have a feeling we'll be seeing them at $550-$600

    As an aside, I hope to see the 1070 ti tweaked and re branded as the "GTX 2060" for around $350 early next year.
  • Alistair - Wednesday, September 26, 2018 - link

    I agree a 1070 ti re-release would make a great 2060 card. Not hopeful though.
  • a5cent - Wednesday, September 26, 2018 - link

    While it might not be below nVidia to do such a thing, rebranding a 1070ti as a 20x0 series card isn't a great idea. If the difference was, as in previous generations, just about rasterization&shading perf/$ it would be fine. However, the 20x0 series is primarily about RTX and Tensor cores. nVidia sacrificed a LOT of shading & rasterization performance (relative to die size) to include those capabilities.

    Neither as nVidia nor as a consumer do you want to see any product in the 20x0 series omitting those features, particularly not in the more affordable/mass market SKUs. Omitting them in the most widespread SKUs would significantly reduce the chances of RTX and Tensor cores becoming widely supported in software!

    AMD being non-competitive in the "accelerated ray intersection testing game" is bad enough. We don't need nVidia shooting themselves in the foot, by also hampering adoption.

    Differentiating only the suffix, i.e. RTX VS GTX isn't enough. Any GPU that lacks RTX support and tensor cores must be clearly and obviously relegated to the "legacy tech" category.
  • Zoolook - Wednesday, September 26, 2018 - link

    It's too early to tell, if AMD is non-competitive, MS, Nvidia and AMD has worked on DXR for a long time, it's not a surprise + AMD has a lot more compute in their cards so I wouldn't be surprised if Vega is twice as fast as Pascal in DXR, however they're not likely to touch dedicated hardware as in the RTX cards.
    That's were Navi comes in, unfortunately we likely have to wait until next year too see what they have come up with.
    I think the big problem with AMD GPU is that they have spent all their industrialization resources on the custom customers MS and Sony for a long time, that's why they are unable to compete with Nvidia.
    However they are starting to make money again and hopefully that means they can increase resources for the GPU side and increase their release cadence somewhat and get back into competing with Ngreedia again :)
  • Zoolook - Wednesday, September 26, 2018 - link

    Sorry! Typing on the mobile sucks when there is no edit button...
  • a5cent - Thursday, September 27, 2018 - link

    I think most here are aware of the pinch AMD is in and the reasons why. That doesn't make the situation any better 😕

    D
  • Golgatha777 - Wednesday, September 26, 2018 - link

    A 2080 trades blows with a 1080 ti. 75% of a 2080 should barely overtake a 1080.
  • Alistair - Wednesday, September 26, 2018 - link

    It's more than 75 percent. I think he accidentally compared to the non cut down 2080 chip, instead of the actual amount of shaders.
  • mobutu - Wednesday, September 26, 2018 - link

    too expensive.
    when will the 2060 be available? if price is decent then I might upgrade my 4GB 960 ... but if not then I'll look at used 6GB 1060/1070, will be plenty at relatively good prices
  • milkod2001 - Wednesday, September 26, 2018 - link

    But at what price will 2060 sell? $450 and NV will call it new budget option?
  • jabbadap - Wednesday, September 26, 2018 - link

    Well tu106 is still huge chip with 445mm² die size. There can't be really cheap options from it. Take two mem chip off harvest the most broken ones and that it's, maybe $399 is possible but I doubt nvidia will even release lesser series from 12nm process. I kind of believe there's die shrink on the horizon as soon as it's possible to do.
  • my windows - Wednesday, September 26, 2018 - link

    1070 GTX was a good buy then. No way I am buying this

    https://pcmac.download/
  • wharris1 - Wednesday, September 26, 2018 - link

    Despite the fact that the price has increased in each successive x70 series, the transistor per dollar has increased significantly as well. Around 15 million/dollar in 970, now ~21 million/dollar with 2070. Not speaking to performance/dollar, only amount of hardware/dollar.
  • colonelclaw - Wednesday, September 26, 2018 - link

    600 bucks and no SLI/NV link. Such generosity from Nvidia.
    I can't shake the feeling that this generation will be their PS3, their arrogance certainly matches Sony's from back then.
  • eva02langley - Wednesday, September 26, 2018 - link

    599$
  • Mr Perfect - Wednesday, September 26, 2018 - link

    Well, I must say that I look forward to Intel entering the graphics card market in 2020. Hopefully a third supplier will bring some real competition here.
  • milkod2001 - Tuesday, October 2, 2018 - link

    Intel very likely won't bother with gaming GPU at all but do GPUs for Ai, machine learning, data centers in short where money is.
  • ilkhan - Sunday, October 7, 2018 - link

    After 4 years with a 970, and a 1440p monitor, and not needing much more from my GPU, I hope the 2060 is more compelling.

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